Development of Brands and Trademarks Lünstroth develops brands, trademarks and naming systems for more than...
Read MoreThe Past
1994
Peter Lünstroth founded the strategic marketing consultancy Lünstroth Projections in 1994.
After a short time, the advertising agency planetweco was founded, because more and more customers wanted the strategic consulting as well as the execution from a single source . (The name creation “planet weco” refers to the advertising agency’s location at that time – the company has its headquarter in a building of a bicycle parts factory named “weco”.
One of the copywriters said after a long night in view of the somewhat worn-out furniture from the fifties of the last century: “Actually we’re a completely different planet here.” That was probably true so the agency was called planet weco for the next 20 years.)
2006
In 2006 the agency was restructured. Many advertising agencies launched their own special competencies on the market. The term “advertising agency” no longer included strategic consulting, but primarily the implementation of singular communication targets in various technical channels. That is why Lünstroth Brand Consulting was outsourced and pointed out the particular special competence of the company in holistic consulting.
2008
Annual Design was founded as a special agency for annual reports, which in turn combines the execution know-how with the comprehensive know-how in company positioning.
2010
In 2010, Lünstroth Corporate Identity, an agency for CI optimizations, was created, which places the desired target image of the company at the center of all developments. In contrast to corporate design agencies, Lünstroth Corporate Identity is not only design-oriented but also content-oriented.
By now: Umbrella Brand
In the meantime, the areas are once more closely interlinked: Lünstroth has become an umbrella brand. Because in daily practice the various area work together so closely that separation further maintained would synthetically.
In addition, the technologies have moved closer together; also annual reports are increasingly published online and the moving image is an issue for corporate identity and corporate design as well. Immersion is becoming more and more a brand issue.
For the clients, new opportunities arise from the closer structure of the Lünstroth specialists.
Benefits for SMEs
For medium-sized companies, the holistic support with a long-term perspective is the Lünstroth-USP.
Thus, there is only one contact for all areas of marketing and communication, including the digital channels, and the public image of the company bears the same concerted handwriting as the product advertising.
Benefits for corporations
For larger corporations has the cooperation with Lünstroth the certainty that the advice on brand- and namingsystems and other strategic issues always take into account the subsequent implementation.
Thus, in a time of increasing channel and target group segmentation, the golden thread of communication is ensured – already in the conceptual area.
Legal Notice
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Read MoreAlso a Brand Consultancy
Lünstroth is also an advising branding agency. Looking at insights and calculating possibilites and risks...
Read MoreSales Support | Sales Promotion
Sales Support As a holistic-oriented agency, Lünstroth is responsible for involving sales agents in marketing...
Read MoreCopy writing at Lünstroth
Copywriting is an essential asset at Lünstroth. It's needed for brand philosophies, better arguments for...
Read MoreReferences
A big Thank You for all the clients trusting us and our competences in the...
Read MoreCreativity
What sort of creativity does the brand agency offer. A strategic one, that's for sure.
Read MoreBrand Strategy
Strategy Our work is based on the latest scientific models in the strategic area. Certainly...
Read MoreBrand Analysis
Analysis of Brand and Reputation Lünstroth examines companies and corporate brands, their perception and effect...
Read MoreExperience
Experience? The brand agency is familiar with some sectors for decades and has not only...
Read MoreFields of competence
Over all: The holistic performance must fit the goals of our clients. Each creative work...
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