History of Brand Agency

Where we come from

The Past

1994

Peter Lünstroth founded the strategic marketing consultancy Lünstroth Projections in 1994.

After a short time, the advertising agency planetweco was founded, because more and more customers wanted the strategic consulting as well as the execution from a single source . (The name creation “planet weco” refers to the advertising agency’s location at that time – the company has its headquarter in a building of a bicycle parts factory named “weco”.

One of the copywriters said after a long night in view of the somewhat worn-out furniture from the fifties of the last century: “Actually we’re a completely different planet here.” That was probably true so the agency was called planet weco for the next 20 years.)

2006

In 2006 the agency was restructured. Many advertising agencies launched their own special competencies on the market. The term “advertising agency” no longer included strategic consulting, but primarily the implementation of singular communication targets in various technical channels. That is why Lünstroth Brand Consulting was outsourced and pointed out the particular special competence of the company in holistic consulting.

2008

Annual Design was founded as a special agency for annual reports, which in turn combines the execution know-how with the comprehensive know-how in company positioning.

 

2010

In 2010, Lünstroth Corporate Identity, an agency for CI optimizations, was created, which places the desired target image of the company at the center of all developments. In contrast to corporate design agencies, Lünstroth Corporate Identity is not only design-oriented but also content-oriented.

By now: Umbrella Brand

In the meantime, the areas are once more closely interlinked: Lünstroth has become an umbrella brand. Because in daily practice the various area work together so closely that separation further maintained would synthetically.

In addition, the technologies have moved closer together; also annual reports are increasingly published online and the moving image is an issue for corporate identity and corporate design as well. Immersion is becoming more and more a brand issue.

For the clients, new opportunities arise from the closer structure of the Lünstroth specialists.

Benefits for SMEs

For medium-sized companies, the holistic support with a long-term perspective is the Lünstroth-USP.
Thus, there is only one contact for all areas of marketing and communication, including the digital channels, and the public image of the company bears the same concerted handwriting as the product advertising.

Benefits for corporations

For larger corporations has the cooperation with Lünstroth the certainty that the advice on brand- and namingsystems and other strategic issues always take into account the subsequent implementation.

Thus, in a time of increasing channel and target group segmentation, the golden thread of communication is ensured – already in the conceptual area.

the way we work
Markennamen

Brand Development

Development of Brands and Trademarks Lünstroth develops brands, trademarks and naming systems for more than...

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Die Markenagentur hat in Deutschland zwei Standorte

Locations

There are two offices in Germany but the agency is travelling around the world to...

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Impressum der Markenagentur

Legal Notice

about the brand agency Legal Notice Lünstroth GmbH6 Hammerschmidtstraße33615 BielefeldGermanyPhone +49 (0) 521 448 12...

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Lünstroth Brand Agency has best references

References

A big Thank You for all the clients trusting us and our competences in the...

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Kreativagentur

Creativity

What sort of creativity does the brand agency offer. A strategic one, that's for sure.

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Markenagentur entwickelt Werbekonzepte

Brand Strategy

Strategy Our work is based on the latest scientific models in the strategic area. Certainly...

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Markenpositionierung: Analyse

Brand Analysis

Analysis of Brand and Reputation Lünstroth examines companies and corporate brands, their perception and effect...

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Branchenerfahrung

Experience

Experience? The brand agency is familiar with some sectors for decades and has not only...

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