Gründer und Geschäftsführer
Peter
Lünstroth is arts scholar. He studied philosophy, political science and anthropology at the Free University Berlin
with exam in 1986.
He started his career as a journalist at the broadcaster Sender Freies
Berlin and then changed to communication and advertising.
As Creative Director he has been responsible for clients like Apollinaris-Schweppes,
Casio, Dr. Oetker, Homann, Langnese, Whirlpool, Pioneer, Procter&Gamble,
S.Oliver a.o.
In 1994 he founded his own advertising agency (planet weco); 2004 followed the foundation of Luenstroth Brand Consultation.

Publication:
Die
Dachmarken-Chance -
Potentiale strategisch nutzen
(The umbrella brand chance -
how to use potentials strategically)
ISBN 3-00-018005-2 € 148,00
(1. Aufl. 2005 vergr.;
Paperback in Vorber.)
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