Lünstroth is familiar with the classic consumer approach in the local environment. When it comes to tackling topics that are talked about locally and regionally, nothing goes beyond classic agency performance: creative, consumer-friendly and striking.
Despite all the advances in new media, this form of advertising is unimaginable as long as business is based on personal proximity, trustworthy consultancy and the regional character of the region.
In the example, a regional, heterogeneous target group was in demand: clients of the Volksbank Lippstadt. This target group has a high proportion of seniors, which can be achieved with digital media only badly. But almost everyone has subscribed to the local daily newspaper. As a result, Lünstroth is developing a day-to-day campaign, which not only presents the new headquarters of the Volksbank but also points to the advantages of banking with the Volksbank.