Lünstroth is familiar with some sectors for decades and has not only accompanied the developments in the marketing sector, but also actively helped many of them. Industry experience is only half the battle.
But it becomes interesting when the experiences from one industry are transferred to another industry.
Lünstroth can look back on successes and characterizes today marketing approaches with surprising solutions from completely different economic areas. Often a sector is very developed in one channel (e.g. the food retailers in the field of POS optimization), another industry has a head start on the side of psychological target groups appeal (e.g. fashion), while yet another shows outstanding competence regarding digital channels ( e.g. automotive).
One of the Lünstroth USPs is to transfer the respective know-how advantages to other sectors.