It’s a big challenge to produce videos for a narrow target group (BtoB) in high quality and at low costs. In the past Luenstroth developed storyboards and scripts and directed the takes at the sets. But only in rare cases production costs allowed development of videos for smaller target groups (like potentials in the HR sector). But: Videos has the highest activation level of all media formats.
To reduce the overall costs Luenstroth has integrated production capabilities within inhouse workflows: Concept and scripts are brand guided but concentrate on assets which are really needed for success within the specific target groups. A combination which cost oriented video studios can’t offer.