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Corporate Branding: much more than a logo
Branding is the controversial issue of the last months. Frequently however
a very much reduced view is connected with it: Branding as Logo Design
and - application.
That is already correct, but it is only the visible part of the basis contents, which are naturally many more important and should be the cause for the styling.
If it concerns thus branding, it concerns primarily the soul of the enterprise (or the product).
Lünstroth Brand Advisors speak about both: The core of the things and like it present themselves.
