With more than 30 years of experience and more than 60 worldwide patents, Gneuß has made its name as a supplier of innovative solutions for the plastics processing industry. With its headquarters in Bad Oeynhausen, Germany, Gneuß stands to the claim “Made in Germany”, but customers are worldwide spread. With a subsidiary in the US, offices in Brazil and China, a cooperation partner in Japan and worldwide distributors Gneuß provides the best possible technical support, excellent service and supply of spare parts in all five continents.
Lünstroth optimizes brand identity and brand architecture of the company, modified and extended positioning due to technology extensions, thus ensuring further growth on a solid brand foundation.
Kühlmann is a medium-sized manufacturer of fine food products. The company manufactures under its own label as well as a licensee (Weight Watchers) culinary delights in a natural production manner.
Lünstroth positioned the brand, optimized CI and CD, developed the slogan ” Goods for gourmets ” and launched brands for food retailers and package designs for the different distribution channels . In addition, the brand consultants create range brands and specialty products for the discount segment.
Forbo is the world leader in linoleum. The particular strength of the company lies in the furnishing. As a result, the area of adhesive has also been added.
Architects often decide which flooring to install. And these are very challenging because of their job and also look more closely.
Lünstroth develops folders and brochures for the regularly changing ranges. Special care is required in the area of production monitoring. Since many customers of the company assess the colors and patterns of the floor coverings according to their appearance in print materials, it is imperative that the printed image is identical in color to the real material.
In addition to the challenging tasks of design and production, Lünstroth also supports international language competence in the field of technology. Lünstroth is responsible for the translation of installation and instructions for the products.
Lünstroth developed Langnese‘s communication for the Middle East sales market.
Langnese as a branded product and honey as a natural product – how does that fit together? Always the same brand quality is, with raw ingredients, almost impossible. In addition, there is the consumer mentality in the target market: the consumer’s appreciation for blends is not too high. The “uncut” raw material is preferred. But this quality would be subjected to strong seasonal and regional fluctuations, so it would not be the same “branded goods”.
The brand promise is the same quality and consistency and can only be achieved “naturally” by a balancing mixture of honeys of different provenances. As a result, brand communication is not an easy task but is conceptually sophisticated and therefore interesting.