Corporates

Corporate Identity Corporate Branding PR Key Creation Corporate Culture Corporate Behaviour Corporate Design

Strategy

Brand Design Brand Development Brand Architecture Brand Guidiance

Backing

PR-Support Agenda-Setting Communication Controlling

about Lünstroth

USP Way of Consulting History References Contact Imprint


Maximum communication effect
with given media budget

The Lünstroth Brand Consultation has developed a new instrument for advertizing effect: the Benchkom-Index.

Contrary to usual pretests the Benchkom-Index permits a quantitative statement to the communication effect of standardizable formats of publicity such as announcements or TV-commercials.

The formula: Benchkom x media budget of the ad. (For example: An announcement with a determined Benchkom index of 0,5 has a communication effect of 0,5 millions at a media budget of
1 million €.)


Deutsche Version

 


 

Legal protection in China:
for experts


An enterprise as a person


Not only word or
picture marks!


Design is only the beginning:
Business reports


Maximum communication
effect with given
media budget