Category: Brand Consulting

Brand Consultant about the brand trump

How Trump is massacring his brand.

Trump: the brand There’s this reasoned theory that Trump just wanted to use the election campaign as a marketing tool. It worked out really well. A national (US-) brand went international; the mere-exposure effect is tremendous: If only 15% of the world’s population (about 1 billion people) followed the media coverage just 30 minutes per …

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Brand Development

Brand Development   Lünstroth develops brands, trademarks and naming systems for more than 20 years.   For more than 20 years, Lünstroth has been developing Namings, company and product brands. The extensive knowledge of international brand law, the understanding of the brand’s positive association, and the optimal fit in the existing brand architecture of a …

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