Strategic Planning



Lünstroth is the one-stop-agency:
One Stop for Strategy, Creation and Execution


All-in-One Concept

Lünstroth combines different focus areas under one roof: strategy, brand consulting, corporate identity and marketing / advertising. Offline and online.
Together, Lünstroth is the guiding hand, which ensures the implementation of the strategy in concrete measures.

Ruling Hand

Target groups become target persons, the interaction with customers has pushed the classic one-way advertising measures. Specialized advertising agencies concentrate on individual communication channels and the whole thing can quickly get out of focus, even if different departments in the company themselves are responsible for different channels.
Lünstroth keeps the communicative strength of integrated concepts.

One counterpart, one responsibility

Companies and their individual departments are diverse. The cost structures can rarely be clearly delineated. When sales increase, success has many fathers – the communications department, marketing or even sales. Facing breaking prices or weaker sales volumes, sometimes the other department is responsible for this failure.
In cooperation with Lünstroth, these problems do not exist: Lünstroth assumes responsibility.

We will be happy to advise you.

Lünstroth optimizes company images, product portfolios and external perception. The agency develops brand and product name systems and implements the strategy efficiently into concrete measures.

Lünstroth is committed to value chains and maximizes sales not only in quantity, but also by stabilizing the value and price of products and services by means of convincing communication. In times of increasing global competition, not only should the costs be optimized in a competitive way, but a qualitative product should also be expressed in realizable prices on the market.

The agency thinks across international markets, because even medium-sized companies are no longer limited to the German-speaking countries, but are active in export markets with different cultures and other conditions of competition and brand law.

Decisive for the sustained increase in value on the market is the allocation of brand names and performance promises – depending on the brand architecture either overlapping for umbrella brands and branded houses or for the respective sub-brands or mono-brands.

In order to be able to compete with Asian players in the Metoo market without having to break the price-performance promise of the umbrella brand, Lünstroth is developing second brand strategies.

In addition to this strengthening of the entire company and product brand system, Lünstroth retains the strengths of the reputation of the traders. Because brands are managed by people – the stronger the manager brand is in a leading position, the more powerful is the impact of company brands in the public space.

The range of services offered by the company’s advisory board extends to all areas where intangible assets become tangible assets: reputation of the company’s brand, transparency of brand architecture and holistic corporate identity. This includes portfolio consulting on product and assortment brands, integration of corporate brands as part of acquisitions and mergers, advising on corporate branding in joint ventures and agenda setting in the area of public opinion formation.

Lünstroth develops optimization and optimization models for corporate branding systems. Always on a scientific basis, but with a strong practice reference and against the background of decades of experience in different markets.

Contacting the Brand Agency

We will do it.
In your sense.

Business to Consumer

Anyone who wants to address the consumer efficiently must be able to think emotionally. Emotions are the fuel that drives brands forward. Lünstroth has been developing advertising for more than 20 years, which not only sells but pays to the brand. Consumer insights are indispensable, but the combination of the entire perception chain on all touchpoints creates the lasting effect.

As an all-in-one-hand agency, Lünstroth offers the consistent and consistent concept from strategy to emotionally compelling advertising.

Business to Business

Networked communication is part of the brand DNA for Lünstroth: Successful marketing strategies include not only the sell-out and the necessary advertising measures, but also the sales and the conviction of sales agents.

Lünstroth therefore develops coordinated measures that include all the touchpoints of the company’s brand and its products and / or product brands.




Design is part of every emotional approach, completely independent of the respective target group – consumers or business decision-makers react positively to the better design solution.

Lünstroth as a holistic agency offers product and brand design solutions – always state-of-the-art and optimized for the respective application.


For the marketing staff

The fast-growing possibilities in marketing are now also no longer possible, but necessities, in the BtoB sector. Competitors are represented on Youtube, Facebook, Xing and Linkedin and they do so not only with the goal of recruiting.

The introduction of new technologies and innovative products is no longer just taking place at the leading trade fair, but increasingly on a wide scale on all channels.

Many companies are taking advantage of these opportunities, but their commitment to corporate brands, their positioning and their image ambitions is important.

For many years, Lünstroth has been offering seminars and workshops that raise awareness among employees on corporate communications, corporate branding and corporate design, as well as providing them with a common thread.

Not only will the marketing department be fit in the savvy use of the opportunities, but brand ambassadors will strengthen the company’s success.