Die Lünstroth Markenberater entwickeln die Marke Arminia Bielefeld und etablieren eine neue Markenwertkomponente im Sponsoring.
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Luenstroth Brand Consultants force the relaunch of Arminia Bielefeld as a brand within German Bundesliga. Interesting for sponsors. Bundesliga-Club fokussiert auf höhere Sponsoring Einnahmen. Klienten sitzen in Hamburg, Hannover, Berlin, Toronto, Frankfurt, Koeln Düsseldorf, München, Münster, Minden, London, und Bielefeld Die Luenstroth GmbH arbeitet im Verbund mit der Werbeagentur planet weco in Bielefeld und Berlin und der Agentur für digitale Markenführung und Markendesign brandpeak. Teil der Gruppe ist die Spezialagentur für Geschaeftsberichte Annual Design benchkom.
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USP Way of Consulting History References Contact ImprintLuenstroth Brand Consutants support brand building for Arminia Bielefeld.
For the first time a club in the German Bundesliga is relaunching the entire brand reacting to demands of public opinion, fans and sponsoring partners - Luenstroth Brand Consultants are developing a complete image increasing concept for the club.
A characteristic within the Bundesliga is the financing mixture of the club: In opposite to other members of the league Arminia gets only a minimum of support from the hometown; higher prices for tickets and thus additional burden for fans are rejected by the club.
What remains as possible additional income is an increase of sponsoring. Therefor the attractiveness of the club for sponsors must be raised. Arminia won´t be pure billboard for advertising partners but will guarantee a better role as an image transfer tool.
Together with the marketing department of Arminia the Luenstroth Brand Consultants have checked identity and image of the club and developed an ideal positioning of the club based on this analysis.
A brand booklet explains the contents of the brand channel and defines the yardstick of behaviour.
Framed by an implementation schedule Luenstroth has redesigned the logo first regarding the new brand guidelines. New visual elements witin the new fixed corporate design are shaping the identity and offer a straight image of the brand.
These first arrangements are the first formal attending effects of the new Arminia identity; within the new positioning the new dynamic brand behaviour will further increase the value for sponsoring partners.
