Corporates

Corporate Identity Corporate Branding PR Key Creation Corporate Culture Corporate Behaviour Corporate Design

Strategy

Brand Design Brand Development Brand Architecture Brand Guidiance

Process

PR-Support Agenda-Setting Digital Branding Brand Management

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Brand Architecture

In contrast to the development of new building complexes the development of brand buildings does not start by nothing.

 

Usually at least the foundation of a manufacturer mark does exist.

Consulting Brand Architecture


Existing brand values should be used.

The skillful use of these fundamental marks can avoid high expenditures into a complete reconstruction of mark families. (However there are good reasons to establish mark complexes completely from zero frequently.)

 


React quickly by looking ahead

Fast reactions in contrast to the industrial age and its mark life cycles today and flexibility are necessary in mark guidance and brand architecture.

 

Some years ago an enterprise could trust in its portfolio and the marks lifecyle. Today the portfolio must be changed more often in order to remain in congruence with the brand aura.

Genuine Brands and Private Label

 


Brand nets which can grow

For Luenstroth Brand Advisors brand building is a dynamic process: Even at the beginning of structuring the base of high flexibility of the structure must be verified.

 

At full brand power there must be a sufficient playground to spread the brand to other product lines and ranges without loosing any trustability.

 

 

What Luenstroth Brand Advisors offer:

  • analysis of existing brand architecture: Check of inner and outer coherence, transparency for inner and public target groups

  • research for potential limitations (as seen from outside) and possibilities of brand extensions within the existing architecture

  • elucidation of possibilities of alternative architectures and developement of evaluation matrices

  • developement of transfer schedules for implementation of modifications


  • deduction of tasks resulting from change for corporate identity, design, behavior


  • implementation of modifications within the focused areas

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An enterprise as a person


Not only word or
picture marks!


Design is only the beginning:
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Maximum communication
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