Lünstroth develops promotional campaigns to communicate defined messages. This can be new products or product ranges, tariffs, price changes or new business.
In line with the leitmotif “everything from one source”, the campaigns are media-neutral: the measures are designed to optimize price / performance ratios. So you answer the question: how can I convey a message with maximum impact to a defined target group at the lowest possible cost?
In the example, a daily newspaper campaign for Volksbank Lippstadt is shown. The occasion is the reopening of the headquarters, an impressive new building which conveys the openness and transparency of the Volksbank.
The current event is embedded in a whole bunch of Volksbank advantages, which reach the target groups in wide-ranging daily newspaper advertisements.