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Can enterprises be seen as persons?
To see an enterprise as a "person", ranks among the most popular analogies
of the communication industry.
The reality is clearly different: Nor persons in itself are a fixed system, neither enterprises are. Many interests play in the concert of a decision making process.
The Lünstroth Brand Advisors work for and with humans but for abstract ideas. It is in their responsibility to place an optimum of success for humans and enterprise value.
