Tag: the brand trump

Brand Consultant about the brand trump

How Trump is massacring his brand.

Trump: the brand There’s this reasoned theory that Trump just wanted to use the election campaign as a marketing tool. It worked out really well. A national (US-) brand went international; the mere-exposure effect is tremendous: If only 15% of the world’s population (about 1 billion people) followed the media coverage just 30 minutes per …

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