New Energy for strong Brands
Luenstroth brand agencies develop brand optimization and communication strategies, optimize brand and product names architectures and systems and transfer efficiently the strategy developed in concrete measures.
As required by the brand as a comprehensive value proposition , the brand agencies align the brand essence of the corporate brand and fill the brand promise in all areas of brand communication with life .
Luenstroth is thinking across in international markets, because even medium-sized businesses are no longer limited to native-speaking countries, but operate in export markets with different cultures and different competition and trademark legal framework .
The Luenstroth group fills the concept of brand agency with content and functionality and is conceptually stronger than pure creative agencies. The decisive factor is the allocation of core brand and value proposition – depending on the brand architecture across either of umbrella brands and branded Houses or sub-brands or mono – brands.
In addition to the values of good design and power of conviction Luenstroth agencies generate also innovative ways to enhance the brand’s legal trademark protection status and widen the area of legal relevant assets.
In addition to this strengthening of the overall trade mark system Luenstroth retains the reputation of people involved in corporate businesses. Because brands are run by people – the stronger the brand manager in a leading position , the punchier is the effect of the corporate brand in the public space.
The range of services extends to all areas where intangible brand values become material values: reputation of corporate brand, transparency of brand architecture and integrative corporate identity.
These include , advice on portfolio-, product- and range brands, integration of corporate brands as part of mergers and acquisitions, consulting for brand management in joint ventures or agenda setting in the field of public opinion.
Luenstroth identifies brand drivers.
Strategy is fine.
Strategy is the “conditio sine qua non”. But tactics can minimize damage .
Strategy is the great center of gravity field of Lunstroth Brand Agencies . As external consultants with profound knowledge of the industry, Luenstroth offer the big value in building stronger brand systems. But markets and audience behavior are not always predictable – sometimes a sudden reaction is needed.
In these cases it’s good to know Luenstroth can function as a common agency: Fastest possible consulting services and solution options with secured reach of target.